Based on the functional characteristics and application scenarios of the four bag products, the target audience mainly consists of B2B corporate clients and some institutional clients with bulk purchasing needs. They are categorized into the following five groups by demand scenarios:
1. Supermarket & Retail Clients
Core Needs: Non-woven tote bags (portable, cost-effective) and non-woven three-dimensional bags (large capacity, high load-bearing capacity) for customer shopping.
Client Types: Chain supermarkets, community convenience stores, fresh food markets, etc.
Purchasing Characteristics: Large purchase volumes and stable frequency; prioritize cost-performance, environmental friendliness, and customized printing (brand logos, promotional information). Large chain supermarkets value supply chain stability and brand qualifications, while small and medium-sized convenience stores focus on purchasing flexibility and delivery efficiency.
2. Catering & Takeaway Clients
Core Needs: Non-woven takeaway bags (oil-proof, waterproof, heat-insulating) and non-woven laminated bags (good sealing, wear-resistant) for food delivery.
Client Types: Chain catering brands, local specialty restaurants, milk tea and coffee shops, etc.
Purchasing Characteristics: Require compliance with food contact safety standards and compatibility with different food sizes; expect brand exposure through printed packaging. Driven by fierce competition in the takeaway industry, these clients have higher demands for packaging aesthetics and functionality.
3. Apparel & Home Furnishing Clients
Core Needs: Non-woven three-dimensional bags (straight shape, aesthetic) and non-woven laminated bags (moisture-proof, dust-proof) for packaging and gifting apparel, home textiles, and home decorations.
Client Types: Clothing chain stores, home lifestyle stores, online e-commerce sellers, etc.
Purchasing Characteristics: Focus on product texture, design flexibility (color and size customization), and alignment between packaging and brand tone. Mid-to-high-end brands prefer laminated bags to enhance product grade, while e-commerce sellers emphasize the logistics protection performance of packaging.
4. Food Processing Clients
Core Needs: Non-woven laminated bags (waterproof, stain-proof, printable with production dates/batch numbers) and non-woven three-dimensional bags (large capacity, easy to load) for inner or outer packaging of dried goods, snacks, cooked food, etc.
Client Types: Food processing plants, snack chain stores, local specialty distributors, etc.
Purchasing Characteristics: Require compliance with food packaging safety certifications; need moisture-proof and odor-proof features; some clients demand customized sizes to fit different product specifications.
5. Government & Enterprise Procurement Clients
Core Needs: Full range of non-woven bags for event gift bags, promotional bags, and employee welfare packaging.
Client Types: Government agencies, public institutions, large enterprise groups, etc.
Purchasing Characteristics: Large single-order purchase volumes; value product environmental attributes, brand reputation, and standardization of customized printing (e.g., event themes, organizational logos); conduct strict qualification reviews on suppliers.
Summary
Leveraging its core products and regional advantages, Shandong Kaisen Packaging can accurately reach key customer groups such as supermarkets, catering businesses, and apparel brands through precise target audience positioning, quickly enhancing brand awareness and market share. By closely monitoring market dynamics and changes in customer needs, and flexibly adjusting promotion methods, the company can maximize promotion effectiveness and achieve sustainable development.
